HomeCentilytics To Sponsor Upcoming Microsoft Channel Partners Quarterly Briefing, Read Details

Centilytics To Sponsor Upcoming Microsoft Channel Partners Quarterly Briefing, Read Details

IAMCP (International Association of Microsoft Channel Partners) is all set to organize its Quarterly Partner Briefing (QPB) 2021. Given the current circumstances, the event will be held digitally on 3rd and 4th February. While full of growth opportunities, recent times have also proven to be challenging for MSPs all over, and a virtual event in partnership with Microsoft will surely help partners make the most of opportunities. This time around, another important highlight is that Centilytics is going to be one of the event’s sponsors.

Knowing IAMCP

For those unaware, let us start by introducing IAMCP first. Established in 1994, IAMCP aims to bring Microsoft partners together and help them broaden their horizons by establishing the right partnerships. The association states that its mission is to “maximize the business potential of members through peer-to-peer interaction, member advocacy, community outreach, growth and education—while enhancing members’ ties to Microsoft.”

Every single organization in the cloud services arena is aware of the importance of the Microsoft Partner Programs. However, becoming a part of the programs and then making the most of it is a task in itself. It is a task that involves looking for the right partnerships, finding the right solutions, and delivering the best services to customers. IAMCP aims to make these tasks easier by providing a platform for Microsoft partners to engage with institutions within and outside the ecosystem.

While IAMCP was initially present in just 4 countries, now the organization’s footprint has increased to 44 countries worldwide. In order to make the enormous organization manageable, the IAMCP is divided into multiple chapters, with new chapters forming every year.


As we mentioned, the upcoming event — IAMCP QPB — is set to take place on 3rd and 4th February. The event’s previous iteration saw over 650 attendees, whereas the upcoming event has already received more than 1,500 entries. Some of the top highlights of the event will be:

Keynotes from Microsoft Executives

On-demand sessions with experts

Live sessions through the partner lounge

Key insights about the second half of FY21

With an impressive roster of speakers, including Gavriella Shuster, Dan Truax, Eve Stacey and many more, the event aims to help partners achieve more interaction with Microsoft. Some of the topics that will be discussed at the event are:

Using Microsoft Partner Work

Sales Enablement

Partner Incentives

Keeping Pace with Market Need

Worker Platform Opportunities

Developing for Commercial Marketplace

Technical Skilling and Enablement

Development of Quality DevOps Process


Going Beyond Publishing in Microsoft Commercial Marketplace

Understand and Engage in Co-Selling

CSP to new commerce

Moving from on-prem to cloud


The event will surely bring a lot of valuable connections for Microsoft partners. One such valuable connection is one of the event’s sponsors — Centilytics. Centilytics — an intelligent CMP — has helped multiple MSPs clear the Azure Expert MSP Audit and has also helped its partners save more than $800,000 in cloud bills. With its vast experience and proven reliability, Centilytics is aiming to help partners with bespoke GTMs, greater insights, and networking opportunities to enhance their ROI without hampering efficiency.

Make sure you visit us at the event and do not forget to claim your exclusive hamper, including extended free trial of Centilytics, one year of free white-labeling, and a cloud MSP workshop. See you at the event!

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