Its a fact that the broadcasting ecosystem is taking a tectonic shift. We all know that sooner or later, the internet will surpass TV as the audience’s preferred choice for entertainment. However, no one is expecting the pace of this transition to be this accelerated. As per the study of Zenith, in 2019, globally, people are spending more time online than watching TV-almost 3 hours a day. This transition can be attributed in large part to the digital disruption caused by low price smartphones and data plans. The internet is rapidly becoming the primary medium for all forms of media consumption — watching movies, getting the news, listening to music, and so on.
OTT or over-the-top platforms are the future of video content, providing the content straight to consumers online, circumventing the need for cable, broadcast, and satellite TV. In this blog, we will tackle all the problem that comes in the pathway while building a high-quality, functioning OTT video platform.
The number one priority of audiences on OTT video services is interruption-free viewing and a rich content collection, with the inclusion of original videos each week. It requires a complex data management system that a cloud can offer. However, security is still a major concern while storing data over cloud. Since it’s third party storage that you are using that can be accessed through the internet. If you are managing a small chunk of data, then it’s okay, but OTT needs a considerable amount to content to cater to the audience. For its security, you can use a Cloud Management Platform (CMP) that can ensure the security of your data over cloud. A CMP is capable of informing you if the security of service is compromised. They governed your data with the help of industry-leading compliances. Moreover, they can notify if any service is not following the required compliance of your industry so that you can resolve it.
Public cloud providers often promote their scalability. However, users get easily confused about how much they need to scale, or is there any need to scale up? It happens because they are unaware of their data usage and don’t know who they need to consult with. Cloud Management Platforms always keep up with their data and suggest the best suitable option to which they should scale while enhancing the user experience without taking a toll on their budget. Scalability is a necessity of streaming; since you need to ensure that your infrastructure is capable of catering to an unexpected hike in traffic or able to scale quickly with demand.
You can not predict the hike of traffic while you can scale up to that level without compromising user experience if you know how much they need to scale their infrastructure.
Once the scalability and storage mechanism figured out for the OTT platform, it must focus on the delivery of videos to the audience. A content delivery network (CDN) is the most popular to address the problem of instant delivery around the world. A CDN is a matrix of geographical-distributed servers in such a way that content can efficiently deliver to requesting consumers in any location and at any time. With a managed-CDN, your content is optimized, enabling you to drive and, in many cases, lower costs.
Different CDN may have variable pricing for different regions of the world, for peak vs. off-peak hours, volume pricing, etc. By using a cloud management platform for multi-CDN providers, you can divert traffic to the CDN that offers the lowest cost at a given time that enables you to reduce costs substantially.
Availability and Redundancy
While operating large commercial networks, CDN does not have unlimited capacity. The large peak may overwhelm your CDN. Moreover, CDN can experience regional or even global outages. With a CMP for your Multi-CDN, you can immediately divert to another CDN that is up and running.
Security of CDN
If a CDN is compromised or damaged by a DDoS attack, content that relies on that CDN can be taken out to deliver content. Having a CMP for the surveillance reduces the risk; by making you follow all the security best practices and alarm you for any suspicious activity.